Backlink Analysis with the Morningscore Link Checker

Backlinks are crucial for the ranking of a website in search engines. A high-quality backlink structure can help to increase the visibility and authority of a website. However, achieving this goal is not that easy.

A backlink analysis is the examination of your backlink structure regarding quality factors such as number, domain quality, distribution and anchor texts. The aim is to work out the strengths and weaknesses of the link profile and initiate targeted optimization measures.

A professional backlink analysis is therefore essential to identify the strengths and weaknesses of your link profile and implement targeted measures for link building optimization. In this article, I explain how I use the Morningscore tool to analyze my backlinks and gain valuable insights for my SEO.

How do I do a backlink analysis?

An effective backlink analysis involves various steps. I can do this quickly and easily with the help of Morningscore:

Step 1: Check your Linkscore

The Linkscore is a value calculated by Morningscore that indicates the domain authority of a website. It is based on the quantity and quality of incoming backlinks.

By regularly checking my link score, I can see whether my link building measures are successful and have a positive effect on my domain authority. An increasing link score is a good sign and shows me that I am on the right track with my backlink strategy.

Step 2: Check whether the links are dofollow or nofollow

I make sure that I have both dofollow and nofollow links in my profile. A healthy mix is important for naturalness. If I have a surplus in one of the two categories, I know that I need to take countermeasures.

Whether a link passes linkjuice to my site or not depends on whether it is marked as dofollow or nofollow. You can also get a good overview of this in Morningscore.

Step 3: Check your anchor texts

Another important quality feature of my backlinks are the anchor texts used. Morningscore lists all anchor texts that link to my site, giving me a good overview.

I make sure that my anchor texts are varied and don’t just use my main keyword. Over-optimization would look unnatural. Instead, a mixture of

• Brand name (BloggerPilot)
• URL (https://bloggerpilot.com)
• topic-relevant terms (WordPress, marketing, SEO)
• and general terms such as “here” or “read more”

recommended.

Step 4: Distribute the backlinks across your website

A healthy backlink structure is also characterized by the fact that the links are well distributed across the website and not just point to the homepage.

In Morningscore, I can see which of my subpages the backlinks point to. This allows me to see at a glance where there may still be a need for optimization and to initiate targeted link building measures for specific subpages.

Competitor backlink analysis with Morningscore

Competitor backlink analysis is a crucial element in any company’s SEO strategy. Morningscore offers a unique tool for the comprehensive analysis of your competitors’ backlink profiles. This powerful tool allows you to not only understand your competitors’ backlink strategies, but also use them to improve your own SEO performance.

Here’s a guide on how competitor backlink analysis with Morningscore works:

Step 1: Website Scanner

The website scanner in Morningscore is responsible for competitor analysis. You can find it under the menu item “Scan”.

Step 2: Enter your competitor’s website

Then enter the URL of your competitor’s website in the search field. Make sure you select the right country.

Morningscore automatically scans and analyzes the backlinks of this page.

At the top you will see the Morningscore and the Linksscore for your competitor.

Step 3: View backlink overview

In the backlink overview > All links, you can see all of your competitors’ backlinks, sorted by domain value. You receive data such as link anchor text, domain authority and more. You can use filters to sort the links by categories such as new, lost or most relevant links.

Step 4: Find link opportunities

Using your competitor’s backlink analysis, you can now find similar link sources for your own website.

Find out where your competitor has a link and try to place one here yourself.

This is the exciting part of Morningscore. If you think you can recreate the link, create a mission/task for it with one click. I find that super practical!

With the help of Morningscore, you can carry out an in-depth competitor backlink study and find effective ways to promote your own website through targeted link building. It is simple and intuitive to use.

Morningscore makes competitor backlink analysis not only accessible, but also understandable and usable for everyone from small businesses to professional SEO experts. With Morningscore, you can take your SEO strategy to the next level by analyzing your competitors’ backlink strategies and using them to your advantage.

What are backlinks?

Backlinks are inbound links from other websites that point to a specific web page. They are also called inbound or referring links.

Backlinks play an important role in the ranking: the more quality backlinks a page receives from other high-quality pages, the better its position in the search results.

Backlinks are used by Google and other search engines to determine the relevance and authority of a page:

• Many backlinks from trustworthy pages signal relevance for a topic.
• Backlinks from pages with high authority transfer this authority.

It is therefore a central goal in SEO to build backlinks in order to improve the ranking. However, these backlinks should be natural.

What is a natural link profile?

A natural link profile is characterized by the fact that the backlinks have been created in an authentic way. In other words, these are editorial links that a website operator places voluntarily because they consider the linked page to be useful for their readers.

In contrast to this are artificially generated backlinks that were created specifically for SEO purposes. These appear unnatural to Google and should be avoided at all costs.

The most important characteristics of a natural link profile are

• The links come from a variety of sources, not just a few individual sites.
• There is a healthy mix of high and low value pages.
• Both dofollow and nofollow links are represented.
• The anchor texts are varied and brand-related.
• The links are well distributed throughout the website.

Building a natural link profile requires quality over quantity and is usually only possible through consistent, qualitative content.

What is a backlink analysis?

A backlink analysis is the examination of your own backlink structure about various quality factors.

The aim is to work out the strengths and weaknesses of your link profile and to initiate targeted measures for link structure optimization on this basis.

A backlink analysis provides information about

• the number of backlinks
• the quality of the linking domains
• the distribution of links across the website
• the anchor texts used
• and many other factors

Understanding the Morningscore link metrics

I prefer to use Morningscore for my backlink analyzes. The tool provides me with valuable metrics to assess the quality of my backlinks:

Linkscore: The Linkscore indicates the domain authority of a page based on the incoming links. It works similarly to the DA at Moz or the DR at Ahrefs. The link score shows the effect of my link building measures.

Link popularity: This key figure shows how many linking domains the backlinks come from. A high link popularity with many different sources is a strong signal for Google.

Other useful data includes the distribution of link strength, anchor texts, dofollow/nofollow ratio and backlink history. I can work reliably with this extensive data set.

Comparison: good and bad links

Good links	Bad links
High link score/DA/DR	Low Linkscore/DA/DR
Lots of traffic	No/little traffic
Fresh content	Outdated content
Topic relevance	No topic relevance
Keyword in URL/Title/Description	No keyword in URL/title/description
Link is in the body text	Link is detached in the footer
One source = few links	One source = many links
Trustworthy	Spam suspicion
Link high up	Link far down
No backlink	Backlink available

Link analysis – What are good links?

Good backlinks are characterized by the fact that they come from trustworthy, topic-relevant pages with high domain authority. They are usually placed editorially, i.e. without SEO ulterior motives.

Characteristics of good links:

• High link score/DA/DR of the source
• High traffic of the linking page
• Relevant, lively page
• Link is in context-related content
• Keyword in URL, title, description

Such qualitative links can significantly improve my rankings, both for the target page and site-wide. They strengthen the perceived authority of my site.

Link analysis – What are bad links?

Bad links are links that are placed by dubious or spam-suspicious sites. They are often automatically or artificially generated links.

Characteristics of bad links:

• Low link score/DA/DR
• No traffic
• Page shut down or blocked
• Irrelevant page
• No relation to the content

Such links should be avoided at all costs, as they can reduce the authority of a page. In the worst case, you even risk being penalized by Google.

Specific case studies for backlink analysis

Case study 1: Increasing visibility through targeted backlink analysis

Initial situation: A medium-sized e-commerce company in the outdoor equipment sector noticed a decline in organic traffic despite good product quality and satisfied customers. An initial analysis indicated a stagnating ranking in the search engine results.

Action: A comprehensive backlink analysis was carried out using the link checker from Morningscore. It turned out that many backlinks came from low-value or thematically irrelevant pages. At the same time, there was a lack of backlinks from authority sites within the outdoor industry.

Implementation: The company launched a targeted campaign to generate high-quality backlinks. This included writing guest articles for renowned outdoor blogs, participating in industry-specific discussions and forums and engaging with influencers on social media. Link building was also used directly via Morningscore with Fiverr.

Result: Within six months, the ranking for important keywords improved significantly. The website saw a 40% increase in organic traffic and an increase in conversion rate. By analyzing and optimizing the link profile, the company was able to successfully increase its visibility in search engines.

Case study 2: Recovery after a Google penalty through clean backlinks

Initial situation: An online marketing agency suddenly experienced a drastic slump in rankings and organic traffic after Google carried out an update to its algorithm. The preliminary analysis indicated a penalty due to unnatural backlinks.

Action: Using the Morningscore tool, the agency carried out a detailed review of their backlink profile. In doing so, they identified numerous harmful backlinks that had been created in the past through aggressive link building strategies.

Implementation: The agency contacted the webmasters of the relevant sites to request the removal of the harmful links. At the same time, it submitted a list of links that could not be removed via the Google Disavow Tool. At the same time, she worked on generating new, high-quality backlinks to clean up the link profile.

Result: After several months of intensive work and regular monitoring by the Morningscore link checker, the ranking began to recover. The Google penalty was lifted and the website was able to regain its previous ranking for many keywords. However, visibility and visitor numbers have not fully recovered to this day. This is why it is important not to rely on cheap spam links.

These case studies show how careful backlink analysis and targeted measures to optimize the link profile can lead to a significant improvement in rankings and organic traffic.

Conclusion

A regular backlink analysis with Morningscore is a central component of my SEO strategy. It gives me valuable insights into the strengths and weaknesses of my link profile and shows me concrete starting points for optimizing my backlink situation.

By analyzing SEO factors such as link score, link strength distribution, link texts and sources, I can make the effectiveness of my link building measures measurable and sustainably improve my link profile. This enables me to build up more visibility and trust with Google and increase the ranking of my website step by step.

Morningscore provides me with all the necessary data and metrics so that I can analyze my backlinks quickly, easily and effectively. The tool is therefore a great support for successful SEO.