Google Digital Marketing and E-Commerce with Certificate

Google Digital Marketing and E-Commerce with Certificate

The Google certification courses on digital marketing and e-commerce. Google has published its first premium online course on online marketing. Immediately, voices were raised as to whether unfair information was being revealed in the process. I would like to answer these and other questions in this review.

If you do online marketing, you have to keep learning, otherwise you will simply be overtaken by the competition and technology. When a course from Google itself comes along and beckons with a final certificate, the decision is relatively easy.

Note: The Google course is available in ENGLISH.

Too Long; Didn‘t Read

Name: Google Digital Marketing and E-commerce Certificate of Professional Qualification

  • Courses Included: 7
  • Total duration: 6 months
  • Effort: 10 hours per week
  • Languages: English
  • Level: Beginner
  • Certificate: At the end of the course, if all assessed tasks have been passed.
  • Price: € 35 per month

Each of the 7 courses is divided into 4 to 5 weeks. However, you can choose the learning speed yourself and progress much faster. By the way, this is not the only offer of the Google Career Certificates program.

It is also interesting that the Google course has chosen Coursera, although there are already online courses in the Google Future Workshop. However, these are all free and with Coursera you need a paid membership.

Interactive course unit on Coursera.
Interactive course unit on Coursera.

The individual course units consist largely of videos and texts. However, there is also interactive content that can be completed in an entertaining way. In between there are always practice quizzes and tests on the schedule.

You always have to complete the multiple-choice tests with at least 80%, otherwise you have to do it again. At least, if you want to claim the certificate at the end.

The topic SEO comes in the second course from week two.

Since the information is not very in-depth, a specialization or further training is necessary afterwards. This also makes the question of whether special secrets are divulged by Google superfluous.

But now to the Google Marketing course itself.

1. Foundations of Digital Marketing and E-commerce

  • Course duration: 4 weeks
  • Skills: Marketing, customer loyalty, e-commerce, marketing analytics, customer outreach

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which equips you with the skills you need to apply for entry-level positions in online marketing.

The absolute basics of what digital marketing and e-commerce even are.

Weeks and course topics

  1. Introduction to foundations of digital marketing and e-commerce
  2. The customer journey and the marketing funnel
  3. Digital marketing and e-commerce strategy
  4. Measure performance success

2. Attract and Engage Customers with Digital Marketing

  • Course duration: 4 weeks
  • Skills: Website Structure, Customer Awareness, Google, Search Engine Marketing, Search Engine Optimization

For me, the second course is the more interesting because it is about Search Engine Optimization. Customer acquisition with SEO (Search Engine Optimization) and SEM (Search Engine Marketing). Of course, only the basics here as well.

See also
Google Featured Snippet Optimization

Weeks and course topics

  1. Introduction to attract and engage customers with digital marketing
  2. Understand search engine optimization (SEO)
  3. Apply search engine optimization (SEO)
  4. Search engine marketing (SEM) and display advertising

3. From Likes to Leads: Interact with Customers Online

  • Course length: 5 weeks
  • Skills: Social Listening, Social Media Bidding, Customer Engagement, Social Media Analytics, Social Media Branding

Course three focuses solely on social media. Learn the basics about engaging with customers on social media. Write and design content that will encourage your target audience to click.

Weeks and course topics

  1. Introduction to from likes to leads: interact with customers online
  2. Social media strategy, planning, and publishing
  3. Listening and engagement on social media
  4. Social media analytics and reporting
  5. Paid social media

4. Think Outside the Inbox: Email Marketing

  • Course length: 5 weeks
  • Skills: Email writing, Email list segmentation, Email marketing strategy, Email marketing analytics, Contact management

Email marketing is a difficult subject, for me at least. Unfortunately, I never really warmed up to this channel. Generally speaking, very few website owners manage to build a lucrative list. All the more reason to complete this course.

Weeks and course topics

  1. Introduction to thinking outside the inbox: email marketing
  2. Types of email marketing
  3. Useful tools for email marketing
  4. Collect and analyze email campaign data
  5. Run your own email marketing campaign

5. Assess for Success: Marketing Analytics and Measurement

  • Course duration: 4 weeks
  • Skills: Digital marketing KPIs, Spreadsheet management, Presenting to stakeholders, Media planning and strategies, Marketing Analytics

Marketing Analytics and Measurement is the fifth course and deals with marketing analytics techniques and tools. More specifically, it is about Google Analytics and Google Ads. This course is also necessary because with GA4, the Analytics tool has become even more unmanageable.

Weeks and course topics

  1. Introduction to assess for success: marketing analytics and measurement
  2. Use metrics from Google Analytics and Google Ads
  3. Measure the success of marketing campaigns
  4. Share metrics and insights with stakeholders

6. Make the Sale: Build, Launch, and Manage E-commerce Stores

  • Course length: 4 weeks
  • Skills: Fulfillment and delivery, Website structure, E-commerce platforms, E-commerce strategy, Seasonality

In this course, you’ll learn how businesses and individuals sell products online, including how to use popular platforms like Shopify. Create, launch, and manage online stores.

Weeks and course topics

  1. Introduction to make the sale: build, launch, and manage e-commerce stores
  2. Learn about online stores
  3. Ads and campaigns in e-commerce
  4. Engage customers with an online store

7. Satisfaction Guaranteed: Develop Customer Loyalty Online

  • Course duration: 4 weeks
  • Skills: Job preparedness, Customer Relationship Management (CRM), Portfolio preparation, E-commerce store optimization, Building customer loyalty

Satisfaction Guarantee: Developing Customer Loyalty Online is the seventh and final course of the Google Digital Marketing & E-Commerce Certificate. In this course, you’ll learn strategies for building customer loyalty in e-commerce. You’ll also learn specific tools to build and maintain customer relationships.

Weeks and course topics

  1. Introduction to satisfaction guaranteed: develop customer loyalty online
  2. Analyze trends for an online store
  3. Prepare for jobs in digital marketing and e-commerce
  4. Certificate review
Coursera Kurs-Zertifikat
Coursera course certificate


The Google certification courses are super structured and the content is also very good.

However, don’t forget that this is a beginner course. If you already have an education in digital marketing, you can save yourself the Google Digital Marketing & E-commerce Specialization learning program.

Unless you want the certificate. In that case, you can race through the Google Marketing course at double speed. Just like I do.

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