MailerLite Review - Email Marketing and Automation

It’s hard to imagine the marketing mix without email marketing. So many companies, from all kinds of industries, continue to rely on email marketing and newsletter campaigns thanks to their positive experience. MailerLite is an email marketing tool that helps you automate lead generation and strengthen customer loyalty.

MailerLite stands for clean design with intuitive functionality. The email marketing tool helps you run email campaigns, acquire new subscribers and analyze data.

What is MailerLite?

MailerLite enables businesses to efficiently run email marketing. It has features for campaign creation, reach generation, delivering personalized messages to campaign optimization and results analysis.

Users of the email marketing tool can learn from the big boys with industry best practices and have access to FAQs, video tutorials and recorded webinars. MailerLite Academy also teaches them the basics of email marketing so they can get the most out of their marketing campaigns.

The cherry on top of the MailerLite service is 24/7 support.

In addition to the aforementioned features, three individual addons can also be booked:

MailerLite SitesPro:

For those who want to have more presence, SitesPro lets you publish as many web pages and Landing-Pages as you want, and with access to site-building features, it gives you more options for carving out the optimal user experience for your visitors.

MailerLite MailerPro:

For those who want service at its best, MailerPro prioritizes support via email or live chat. You can easily skip the support queue when supporting via email or live chat. A personal MailerLite manager will personally advise you on your email marketing strategy and help you implement it. They’ll also help you create GDPR-compliant web forms and answer all your GDPR questions. You can use a custom email template tailored for your brand and vision and your Landing-Page templates will be created by as well for you.

MailerLite Dedicted-IP:

This addon recommended when sending a lot of emails (50,000 emails per week or more) as it can improve deliverability.

How much does MailerLite cost?

How much MailerLite costs you depends on the number of subscribers you have: Up to 1,000 subscribers, you can send 12,000 emails a month for free. Anything above that, you can implement starting at $10 / month.

With all paid packages you can send as many emails as you want. $15.00 is charged monthly if you have up to 1.000 subscribers but want to send more than 12.000 emails. For $25.00 you can send emails to up to 2,500 recipients. Up to 5,000 people will receive your emails with the $39 package and for $73.00 you can organize mailings to 10,000 subscribers.

With an extra 30 to 40 percent, you get the Advanced plan, which adds features like Facebook integration and an AI writing assistant.

If you pay annually, you can save another 10 percent!

Connectivity: Plugins and integrations

One of the most important points when choosing an email marketing tool is how it interacts with other services and websites. MailerLite offers some interfaces to the most popular tools:

If you prefer to access the API directly, this is also possible.

You also have the option to work with MailerLite on the iPad. You can use a template from the gallery, or customize the free iPad forms yourself. They connect directly to the MailerLite account. This means you can also enter contact information offline – for example, when you’re out generating leads at an event.

Managing your email campaigns also works with any Apple mobile device. With the iPhone app for email marketing, you can access intuitive dashboards and up-to-date metrics, view survey responses, schedule campaigns, and more.

What does MailerLite do?

MailerLite is a comprehensive email marketing tool that already includes almost all the features for campaign execution and reach extension in the free version.

Create email marketing campaigns

You can create different types of campaigns with MailerLite. Choose between Regular-Compaign, A/B-Split-Compaign (A/B test campaigns), Auto-Resend-Compaign (automatic sending of another email if the previous one was not opened by the subscriber) and RSS-Compaign (automatic notification as soon as a new blog article is online, for example)

You have the choice between three editors. With the drag-and-drop editor, you can easily craft layouts together. Choose a theme and drag and drop text and images. The rich text editor is for simple text emails. But there are also functions for inserting images and customizing the design. With the HTML editor you can even write or import your own code

You can track email campaigns and surveys with the tool. Not all tools offer A/B testing for email campaigns in the free version, MailerLite is among those that do!

Not all tools offer A/B testing for email campaigns in the free version. MailerLite is among those that do!

Subscribers for email marketing campaigns

MailerLite creates an overview of your subscribers and divides them into Active-Subscribers, Unconfirmed-Subscribers (subscribers who registered but did not give their double consent via the confirmation email), Unsubscribed, Bounced (delivery failed) and Spam-Complaints. You can also manually add new subscribers to a desired group.

With the templates you can set automatic responses, such as confirmation emails and complete workflows.

Forms creation

You can use MailerLite to create forms like popups, embedded forms and promotions that you embed on your homepage.

Site Builder

With MailerLite, even in the free version, you can create a limited number of mobile-optimized Landing-Pages and websites.

With the help of signup forms, content blocks, contact forms, interactive forms like quizzes and other templates, creating attractive pages is made as easy as possible for you. You can also create password-protected content and track the performance of your pages.

Email Automation

Once you have created the customer journey for your ideal customer, you can transport your subscribers from touchpoint to touchpoint using automated emails. You only need to set up the workflow once.

Trigger emails

Trigger emails are sent automatically when an event occurs. A trigger could be a click on a certain button or the completion of a certain form. The newly acquired information is also automatically applied.

Improve customer retention

Anyone who has spent more time on sales & marketing knows that it is more expensive to acquire new customers than to re-engage existing ones. You can use MailerLite to analyze your customers’ behavior and consistently deliver perfectly timed emails to them

Personalized emails

You can segment your subscribers by interest groups or by behavior patterns to create the most personalized emails possible. This gives you the opportunity to target your prospects and customers – individuals, or defined groups of people – completely individually.

Track data and improve results

MailerLite tracks the engagement of your subscribers and provides you with the results in real-time reports. You can track and compare the results and deduce how to improve your click-through and conversion rates.

International Teams

If you are working with a multilingual team in MailerLite, you also have the option to switch between different languages as needed.

What you can expect in addition with the Premium version

MailerLite already provides many helpful features for your email marketing in the free version. Let’s take a detailed look at what additional features a premium user can access.

The difference: MailerLite free of charge and with costs

As a premium user …

• you have premium service with 24/7 live chat support.
• you get personal support (MailerPro can be booked for 100 $ per month).
• have templates without MailerLite logo (logo appears in the footer of your newsletter and Landing-Page otherwise).
• you can use your own domain for Landing-Pages.
• you can create promotion popups to display the most important news on your website exactly when you want it.
• you can automatically resend unopened campaigns.
• you can deliver emails by time zones, so that all subscribers – no matter where they are on the planet – get your emails at the same time.
• you can use a dedicated IP linked exclusively to your website to improve your sender reputation and deliverability.
• you can use click maps to track how your subscribers interact.
• have campaign reports with location to find out where your subscribers are coming from and in which countries they interact the most.
• you have full customization of Landing-Pages.
• you can perform A/B testing for Landing-Pages.
• you have an unlimited number of domains.
• you can perform analyses with click heatmap.

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Conclusion

I can recommend MailerLite especially to small and medium businesses because of its good price-performance ratio. The email marketing tool has everything it takes for professional email marketing without any big bells and whistles. As an alternative I can recommend Brevo.