Kinsta WordPress Hosting

Kinsta: The Premium WordPress Hoster with many Advantages

When it comes to the big topic of WordPress hosting, the name Kinsta always comes up at some point. Basically, this is not surprising, as the provider was one of the first to offer special WordPress hosting. With optimized servers and powerful packages, Kinsta wanted to be at the top from the very beginning. In fact, that’s exactly what they succeeded in doing right off the bat.

Reason enough to take a look at the WordPress hoster in detail here and introduce it to you a bit. So today I’ll take a very detailed look at Kinsta’s offering, compare it to similar providers like Raidboxes and tell you at the very end if I would recommend the WordPress hoster or not. So let’s not waste any time and get started right away.

A few sentences about the company itself

Kinsta Homepage Screenshot
Kinsta homepage screenshot 2024

Kinsta is a modern WordPress hoster that, interestingly enough, was founded by WordPress developers. The company originates from the US, but owns worldwide servers and thus basically offers its services completely globally. Even the website is perfectly Germanized, which is why Kinsta also looks like a typical German hoster at first glance. So there is no trace of the American origin.

The goal when the company was founded in 2013 was to set up a WordPress hoster that would provide the content management system with the best possible server configurations. However, the entire ecosystem had to remain appropriately simple, in order to be able to grant beginners an easy start, without compromises or difficulties.

As a company, Kinsta is headquartered in Los Angeles, California. However, the server location is freely selectable at Kinsta, so that hosting in Germany or Switzerland, among other places, is also possible. More about that later. That’s basically all you need to know about the Kinsta company. Let’s move on to WordPress hosting itself.

Managed WordPress hosting all over the world

Google Cloud Server über die ganze Welt verteilt.
Google cloud servers spread all over the world.

As just indicated, one of Kinsta’s peculiarities is that they allow customers to choose the server location at their own discretion. This has many advantages, as the server should always sit close to the target audience. Thus, those who run a blog in English do not necessarily need to host it in Germany.

Selection list with the data centers.
Selection list with data centers.

On the other hand, this is not a problem. In the last test, both Berlin and Frankfurt were selectable as possible locations. More than twenty different data centers are available for selection. This is especially interesting if you also implement websites for customers who are located in Europe or nearby. In the example, I could build a WordPress website for a Swiss company and choose the location Zurich to be as close as possible to the customers of this company. This brings me henceforth decisive advantages in terms of performance and SEO.

Basically interesting is the fact that Kinsta only offers cloud hosting here and a CDN is an automatic part of all tariffs as standard. Even the entry-level plan comes with a corresponding CDN connection. But let’s take a closer look at the tariffs.

All current rates of Kinsta at a glance

Kinsta packages and prices
Kinsta packages and prices

There is one piece of good news right up front, because Kinsta does not offer tariffs that are not strong enough for your WordPress installation. As a WordPress-only provider, each tariff here has a corresponding amount of power and, to ensure that and as is generally the case with WordPress web hosting, is throttled to a maximum number of visitors.

However, this maximum number of visitors does not mean, of course, that your website will be inaccessible after that. Rather, the limit ensures that the hosting remains stably accessible for exactly this number of users at all times. When the set limit is exceeded, you will then have to switch to a higher rate. But let’s briefly take a look at Kinsta’s various packages so that you can get an impression of them.

It is important to note in advance that all rates can be booked with monthly billing, but this makes little sense. Even the starter plan currently saves you sixty euros if you pay for it in advance for twelve months. The annual package therefore definitely makes more sense with Kinsta, especially since the 30-day money-back guarantee provides a kind of test period in which you can try out the hosting at will.

If you don’t like it or it doesn’t work with your blog as previously thought, you’ll get your money back without any complications. If, on the other hand, the WordPress hosting suits your taste, you won’t need a monthly plan, because you’ll be hosting your WordPress website for longer than a month anyway. But enough of that, let’s compare the rates instead.

StarterProBusiness 1Business 2
Visitors / month25.00050.00050.00050.000
Storage space10 GB20 GB30 GB40 GB
Backups14 days14 days14 days14 days
$ 30,00 / month$ 60.00 / month$ 100.00 / month$ 200.00 / month
30-day money back guarantee. Prices with monthly payment and excl. VAT.

Starter: The Starter plan allows you to manage a WordPress installation that can handle up to 25,000 visitors. 10 gigabytes of memory ensure that all uploads within WordPress will find their place. 300 euros per year costs the Starter tariff.

Pro: The Pro tariff basically doubles the Starter package. Here, two WordPress installations are allowed and up to 50,000 visitors per month. There is also double the storage space with 20 gigabytes. 600 euros per year costs the Pro tariff.

Business 1: In the Business tariff, things get more serious. Five blogs at the same time are no problem here and 100,000 visitors can be handled without any problems. 30 gigabytes are provided as a basis. 1.this tariff costs EUR 000 per year.

Business 2: The next increase includes ten WordPress installations and 250,000 visitors, with 40 gigabytes of storage space for your files. 2.000 euros per year costs this tariff.

Business 3: Again, this is doubled. Twenty WordPress websites may be installed, with up to 400,000 visitors and 50 gigabytes of storage space. 3.000 euros a year it costs here.

Business 4: You have to reach an incredible 600,000 visitors per month. If you manage that, you can manage 40 WordPress installations and distribute them on 60 gigabytes of storage space. 4.000 per year will be due.

Enterprise 1: Kinsta’s Enterprise plans are now clearly aimed at businesses. The name already gives it away. One million visitors, 60 WordPress installations and 100 gigabytes of storage space are available. Cost point is 6,000 euros per year.

Enterprise 2: 80 WordPress installations, 1.5 million visitors, 150 gigabytes of storage. More than enough for a whole variety of different WordPress projects. In this size range, 9,000 euros per year are due.

Enterprise 3: If that’s still not enough, you can switch to the Enterprise tariff three and get 120 WordPress installations, 200 gigabytes of storage and may have 2 million visitors per month. At 12,000 euros, this is not a very cheap tariff.

Enterprise 4: Currently the highest tariff at Kinsta manages 3 million visitors per month, grants you 250 gigabytes of storage and allows up to 150 WordPress installations. More is not possible on the normal way. If you can manage that many visitors, you should also be able to handle the costs of 15,000 euros.

The Kinsta packages in detail
The Kinsta packages in detail

Individual: For the very big of the big, Kinsta then offers individual plans on demand. These are aimed at businesses and agencies, so are not for the simple management of a WordPress blog. But WordPress hosting on this scale would probably be far too expensive for that.

How to set up Kinsta

The Kinsta dashboard
The Kinsta dashboard

The cool thing about Kinsta is you can create a free demo account. This way you can test all services and the dashboard without any obligation. That’s exactly what I did.

Step 1: Create a free account

To do this, click the button that says Test the free demo right on the Kinsta homepage and create an account. However, if you want to start with an actual website, you’ll need to create a full-fledged account by clicking View Plans and then selecting a suitable package.

Step 2: Add a site

Now you can either follow the instructions directly, or as I did, click away from everything for now and view the MyKinsta dashboard.

To create a new website on Kinsta, go to the Pages menu and then click on the Add Page button.

Step 3: Basic settings

Choose the installation type and the next site.
Choose the installation type and the next site.

The following settings are the most important for your future blog.

Here you have three options:

  1. Install WordPress
  2. Do not install WordPress (empty environment)
  3. Clone an existing environment

After the domain and the name of the website, it is very important to choose the closest location to your visitors in the Locations list box.

It is also noted that the Kinsta CDN will be automatically enabled (powered by Cloudflare).

See also
Raidboxes Review: Does WordPress run better in the box than on the private server?

Step 4: Installation options

Choose whether you want to install WooCommerce, Multisite or Yoast SEO right away.
Choose whether you want to install WooCommerce, Multisite or Yoast SEO right away.

On my demo site, these fields are grayed out. But for a live installation, it’s important to create your WordPress admin user.

I like that you can also set up WordPress Multisite right away, or have WooCommerce and Yoast SEO installed.

With one click on the Add Site button, you have your first Kinsta website set up.

Kinsta Features

Kinsta Tools and Features
Kinsta Tools and Features
  • Nginx and PHP 8.0
  • MariaDB
  • DDoS attack detection
  • Hardware firewalls
  • SSL support
  • Data center in Frankfurt
  • Free migration
  • Daily full backups
  • Google Cloud Platform
  • Support in German
  • 24/7 monitoring
  • 29 Google Cloud data centers

Server hardware with WordPress hosting from Kinsta

Kinsta relies on cloud servers, as mentioned several times in passing. Therefore, it is also possible to choose appropriate locations during the setup without any problems. A big advantage, in my opinion. The servers are not from Amazon or Microsoft, rather Kinsta uses the Google Cloud Platform with 28 global data centers.

Kinsta also says that it always uses the latest software. The web server used is Nginx, which runs in combination with MariaDB. To make it short, this is basically the ideal basis for a blazing fast WordPress installation. And that’s exactly what Kinsta achieves without any major difficulties.

Addons and individual functions.
Addons and individual functions.

To make everything work blazing fast, there is a corresponding CDN based on Cloudflare for every tariff. A Redis database cache or data structure store ensures that every WordPress blog achieves the best possible performance. Technically, there is therefore hardly anything to complain about with Kinsta. Only the cloud hosting via Google might not be what everyone wants, but that is a fundamental question.

Kinsta WordPress-Cache
Kinsta WordPress-Cache

For additional security, there are hardware firewalls and DDoS protection, as well as a hack guarantee. The latter is nothing more than a promise that if your WordPress website does get hacked, Kinsta will take care of the immediate cleanup with the highest priority.

Automatic backups

Kinsta does automatic backups.
Kinsta does automatic backups.

What I check first with any hoster is whether daily backups are included in the price. There are few things more important.

Daily full backups further secure the systems and prevent data loss and long downtimes. Depending on the importance of your own projects, the backups can also take place more frequently, even every hour, as an additional service.

With Kinsta, you have additional manual options besides the automated system backups.

Backup and restore has been clearly implemented in MyKinsta.


Set up 301 and 302 redirects.
Set up 301 and 302 redirects.

There comes a time for everyone that a redirect needs to be set up. You can do that conveniently in Kinsta’s dashboard, or install an extra plugin for it.

Very handy!

Plugins and Themes

Plugin and theme management in MyKinsta.
Plugin and theme management in MyKinsta.

Basically, you can manage plugins and themes in the WordPress admin, of course. So I don’t know how useful this feature is in MyKinsta.

I could imagine that you could delete a non-functioning plugin here, if this makes the WordPress admin inaccessible.

IP Deny

Block certain IP addresses from your website.
Block certain IP addresses from your website.

Sometimes it’s necessary to block an IP address from accessing your site. I usually do this in my .htaccess file. However, Kinsta provides a separate menu for this. For not very technical website owners, this is certainly an advantage.

Kinsta APM

The APM tool helps you identify PHP performance bottlenecks and fix errors on your WordPress site.
The APM tool helps you identify PHP performance bottlenecks and fix errors on your WordPress site.

The “Application Monitoring Tool” for WordPress is a specially designed performance monitoring tool for WordPress websites. It helps you identify WordPress performance issues and is free for all websites hosted on Kinsta.

How Kinsta works and what got me excited

As usual with dedicated WordPress hosters, Kinsta provides you with its own highly customized user interface for managing your WordPress website. Compared to Raidboxes or similar providers, it also comes across as much cleaner and tidier, as I noticed right away. Everything looked incredibly clean and chic right from the start, so you never get the impression of too many options. The interface is therefore at no point overloaded or unpleasantly packed with any pointless functions.

You create a new WordPress website with a simple click, after which Kinsta will ask you for the location. The key here is to choose a location that is close to your target audience. If you’re blogging for Swiss, that’s Zurich. If you write for Germans, it’s Frankfurt. WordPress itself will then install itself and this usually only takes a short moment.

If you already have a blog, you can transfer it via the free website migration. Then the Kinsta team will take care that your old WordPress blog is brought to Kinsta and works there without any problems. So no stress for you.

No stress is the nicest keyword for management at Kinsta. I have rarely seen such a clear, understandable, tidy and simple backend. Almost every normal hoster seems much more complicated, at least if you ask me. With Kinsta everything is kept pleasantly uncomplicated. That pleases from the very beginning.

Pros and Cons of Kinsta


  • Very fast Google cloud servers
  • Optimized for WordPress
  • Scalability: More power without failure
  • Backup and Staging
  • Own Caching-System
  • Free SSL Certificate
  • 24/7 customer support


  • No email accounts
  • Does not offer domains
  • Relatively high prices

Kinsta Speed

Test environment: Kadence Coffee Shop
Test environment: Kadence Coffee Shop

For the test environment I installed the free Kadence Theme with the starter template Coffee Shop. Additionally the Kadence Blocks are necessary. I have uninstalled all other themes and plugins. PHP version 8.1 is active.

The Time to First Byte (TTFB) is a basic benchmark for measuring connection setup time and web server responsiveness both in the lab and in practice.

Kinsta Time to First Byte: 0.11 – 0.13 seconds

Using Google Cloud Platform alone, Kinsta offers the highest performance and super short loading times.

Since Kinsta uses its own software stack, which is perfectly optimized for WordPress, it comes with the fast hardware to the optimal combination.

Kinsta Alternatives

Regarding Kinsta alternatives, I found an interesting video. Kinsta vs WP Engine:

Kinsta vs WP Engine

Kinsta Support

Kinsta Support via E-Mail
Kinsta support by e-mail

I prefer the support by email. While writing this article, I had contacted the support twice.

The first answer came after about 30 minutes. I had asked the question in English, but still got the answer in German. That was very good. The answer was also helpful.

The second mail went to the affiliate support. That was on a Friday, where I then received the answer on the following Monday.

At Kinsta it is always worth to consult the help center beforehand. Here, too, everything has been nicely translated into German. You can find many answers already prefabricated here.

The extensive help center
The extensive help center

Alternatively you can call directly or use the live chat.

This review is part of my hosting comparison

For the full rundown, check out the best WordPress hosting.

Questions and answers

No! Kinsta uses the Nginx web server instead of Apache. Therefore, there is no .htaccess file on the system. You can do redirects and blocking in MyKinsta.

Nginx has its own configuration file. However, you can’t edit it yourself on Kinsta.

You can pay by credit card, bank transfer or PayPal.

The number of monthly visitors is calculated by calculating the IP addresses recorded in the Nginx logs within a 24-hour period.


  • Each new user means one visitor
  • Further movements of the same user on your website are not counted.

Conclusion about WordPress hosting from Kinsta

I like Kinsta mainly because it is very simple. Among all WordPress hosters, Kinsta gives me the least headaches and is largely self-explanatory. What I really like is that I get to choose the location personally due to cloud hosting. So I decide all by myself where exactly my website is hosted and have direct influence on the local accessibility.

Technically, there is also nothing to complain about here. The server hardware is at the highest level, the software is well coordinated. I probably wouldn’t be able to set up my own WordPress hosting any better or any other way. What’s particularly interesting is that Kinsta’s rates are basically technically indistinguishable from each other. What I mean by that is that there are no features that would be completely omitted in the lower tariffs. Apart from the lack of cloning on the Starter plan, but that’s really just a tiny and insignificant detail. Other providers make much bigger differences, which is why important features are only available in the expensive plans, which often seems unnecessary and annoying in everyday use. This is not the case with Kinsta.

Whether you personally like the hoster, I can not influence. In any case, I like it much better than most other WordPress hosters. This is primarily due to the fact that Kinsta as a WordPress hoster appears pleasantly uncomplicated. Maybe Kinsta is even the most uncomplicated WordPress hoster of all providers I know. I will now check this out in more detail. In any case, Kinsta is a clear recommendation for you. Especially if you like it fast and easy and don’t want to mess around with technology or different tariffs.

Kinsta Review


Kinsta offers premium managed hosting for WordPress worldwide. The excellent speed is achieved through optimized web servers on the premium tier network's Google Cloud Platform. Features like Cloudflare integration, a secure firewall, HTTP/3 and DDoS protection are included.

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