The Best WordPress Page Builder

The Best WordPress Page Builder 2024

WordPress page builders simplify the creation of impressive article layouts and extensive websites. But there are too many of them now. So, which WordPress page builder is best, and what are the advantages and disadvantages of different WordPress plugins for your website? Let’s find out together!

The best WordPress page builder plugin

Following a table with the most important data about the most used WordPress page builders. Each of them I have presented below again in detail.

ElementorDiviBeaver BuilderGutenberg
PriceFree – Pro $49/year$89/year – $249 LifetimeFree – Pro $99/yearFree
Performanceimpairingimpairinggoodvery good
Table: The four most important page builders in comparison

Still looking for the right page builder for your WordPress website, but unsure which one is the best? On this website, I will introduce you to the best page builders for WordPress in my opinion and tell you where the respective advantages and disadvantages are. With this article, you can quickly and easily find the best page builder for your WordPress website and get started right away.

1. Elementor

Elementor Editor - The Best Page Builder
Elementor Editor – The Best Page Builder
  • Features: Single-purpose page builder with countless elements, templates, a custom WordPress theme, as well as a version with cloud hosting.
  • Special: Elementor Cloud
  • Price: Free and from about $50 to $1,000 per year.

Along with Divi, Elementor is certainly one of the most popular page builders for WordPress currently available. Basically Elementor was from the beginning but also a strong contrast to Divi, which became overloaded and slow with time. Elementor tried to be fast and performant from the beginning and also streamlined the interface, which makes the page builder effortless to use. The latter is actually one of my favorite features. Elementor, despite very extensive possibilities, always seems tidy, clearly structured and less playful than many other page builders. It tries to be less spectacular and more effective. I find this approach to be precisely the right one.

In doing so, Elementor has everything you need for your WordPress website, but also works with WooCommerce. The drag-and-drop editor is easy to use right from the start, and the over 300 templates and more than 100 widgets already offer many clever templates. Elementor also provides a perfectly optimized theme as a small bonus. In addition, the page builder also works completely without WordPress because the Elementor Cloud provides the CMS in the form of managed WordPress hosting. In terms of price, the page builder relies on annual fees, but guarantees excellent support, regular updates and new features occasionally.

The Site Kits are also very cool.


  • Elementor is very easy to use because everything is obviously designed
  • Templates facilitate the creation of impressive websites
  • Matching WordPress theme directly integrated to offer even more possibilities
  • Significantly more performant than many comparable page builders for WordPress


  • None known

2. Divi

The Divi Page Builder
The Divi Page Builder
  • Features: More than 200 elements, 2,000 layouts, WooCommerce Builder, Global Styles, and countless other ways to create just about any type of WordPress website.
  • Special: Extremely comprehensive and compatible with almost every popular plugin
  • Price: Either approx. 90 US dollars per year or approx. 250 US dollars as a lifetime license

Divi Builder is, and I’m not exaggerating, certainly one of the most comprehensive page builders developed for WordPress. What sounds brilliant at first, however, does not have to be suitable for every website. Sometimes, after all, the supposedly most comprehensive solution is also the slowest or most complicated. In fact, Divi is not exactly perfect in terms of performance, but it can do everything. Whether it’s a blog, landing page, contact page, pop-ups or any other form of content, Divi has the right module for everything, with all kinds of additional settings so that you can remain individual despite the prefabricated patterns. Moreover, Divi is regularly extended and is particularly well maintained.

Divi from Elegant Themes currently has more than 200 elements, over 2,000 layouts, is compatible with many plugins, has a large community and is therefore ideal for those who want to implement everything with their WordPress website. By everything, I mean everything. Divi creates landing pages just as quickly as it creates its own online store based on WooCommerce, has various marketing features (like pop-ups) right in the feature set, and can also integrate efficient contact forms into WordPress. There’s hardly anything Divi can’t handle, which is why the page builder can truly be called one of the most powerful. However, for me personally, Divi was often a bit too fiddly and also the performance suffers from the gigantic feature set, sometimes enormously.


  • With Divi, just about anything is possible, from landing pages to your WooCommerce store
  • Large community that enthusiastically creates new layouts for Divi
  • Super fair pricing model and lifetime license


  • Performance and usability suffer from the enormously large scope Divi has to offer

3. Beaver Builder

Beaver Builder Editor
Beaver Builder Editor
  • Features: Solid and comprehensive page builder, with additional theme builder, extra themes and good support.
  • Special: Beaver Builder Pro Theme and Beaver Themer
  • Price: Free of charge or from about 100 to 550 US dollars

Beaver Builder has been around for quite a long time and is one of the first page builders to gain popularity within the WordPress community. This is because it is very cleverly designed and therefore particularly easy to use.

Otherwise, the Beaver Builder convinces with a clear appearance. Where many page builders seem convoluted or are complicated in places, the Beaver Builder remains largely self-explanatory. And that from the very beginning. This makes it ideal for those who have only limited experience with frontend editing.

The Beaver Builder itself is accompanied by the matching Beaver Builder Pro Theme. While this is not mandatory, it does expand the possibilities for WordPress websites based on Beaver Builder. If you want even more, you can also use the Beaver Themer. This is an extension for WordPress that you can then use to create your own theme easily. Basically, the Beaver Themer allows you to customize even the areas that usually can’t be changed via Page Builder, to then create a completely individual WordPress website.


  • Very well-designed and therefore easy to use
  • Besides the page builder for WordPress, there is also a theme and even a theme builder available
  • Many demo layouts available, which further simplify the design and show what is possible
  • Solid software that has been on the market since 2014 and is maintained accordingly well


  • Solid also means that new functions and features cannot be expected here all the time
  • Price-wise, there are much more attractive page builders for WordPress

4. Thrive Architect

Thrive Architect Editor
Thrive Architect Editor
  • Features: Page builder with many templates for marketing with high conversion rates, as well as quite a few well-thought-out convenience features.
  • Special: Part of the comprehensive Thrive Suite
  • Price: about $100 per year or as Thrive Suite in a complete package, with all other products of the developer

Thrive Architect is the page builder from Thrive Themes, an offering that has long since moved beyond just marketing WordPress themes. Instead, there’s a theme builder, a quiz builder, a performance plugin, and more, as well as Thrive Architect. This is a drag-and-drop editor for content, so it’s a so-called page builder. What makes Thrive Architect different is how professional it is. There are over 300 different templates for landing pages and conversion rate optimized elements for marketing that can be used immediately. High-click buttons, for example, or countdowns and forms for registrations.

However, there are also small special features. For example, no areas have to be defined to produce column layouts. Simply drag the element, enlarge or reduce it, arrange it next to or below each other and that’s it. Many page builders solve this in a more complicated way, even though it can be so simple. So Thrive Architect has put some thought into several places. It’s the little things that set Thrive Architect apart from the competition, not the big things. Page builders today can almost all do the same thing, with a few trade-offs of course, but it’s the operation that should work best on a day-to-day basis.


  • Lots of little convenience features and tweaks in operation that set Thrive Architect apart from other page builders
  • Landing page templates and conversion rate optimized elements for marketing


  • None known

5. Bricks

Bricks Builder Editor
Bricks Builder Editor
  • Features: Particularly performant page builder with clear interface and more than 50 different elements
  • Special: Lifetime license instead of subscription costs
  • Price: approx. 100 to 250 US dollars as a single purchase

What immediately sets Bricks apart from other WordPress page builders is its focus on power, performance and rankings. Bricks literally advertises itself as being particularly performant, fast, and SEO-optimized. Whether it’s dynamic content or simple modules, Bricks gives you everything you need for your WordPress website. The interface is streamlined, fast and so everything in this page builder is designed to be able to change and customize content as easily as possible and without any loss. The basic idea actually knows how to please right away, especially if you already know several page builders and how slow some of them react. Fortunately, that’s not the case with Bricks.

What’s exciting about Bricks is not only that it’s a particularly fast and efficient page builder, but also that Bricks is purchased via a lifetime license. Pay once, get updates forever. This is a concept that, with all the subscriptions lately, has almost been forgotten. In addition, it is ideal for all those who do not earn much money with their website, run it only as a hobby or simply want to avoid running costs as much as possible. You don’t have to fear any cutbacks because with over fifty different elements, Bricks also has more than enough design options for your website in store.


  • More than 50 elements for all types of content
  • No subscription model, instead Bricks is available as a one-time purchase with a lifetime license
  • WooCommerce Builder is already integrated with Bricks
  • Community templates make it easy to build new websites


  • In direct comparison with the “big” page builders for WordPress, lacks many things, including advanced features like popups or shopping carts in WooCommerce

6. Brizy

Brizy Editor
Brizy Editor
  • Features: More than 500 templates, 4,000 icons, over 45 elements in the page builder itself, and much more.
  • Special: Cloud version available
  • Price: Free of charge and from approx. 50 to 200 Euro per year or from approx. 150 to 400 Euro as lifetime license

The selling point of Brizy Page-Builder is a certain simplicity, which is supposed to enable anyone to create content for their website in a particularly fast and impressive way. To underline this, Brizy already delivers over 500 pre-built blocks and integrates a collection of more than 4,000 icons, each available as an outline or glyph version. Through global styles, adjustments that apply to the entire website are made with just a few clicks. Be it a changed color or a font. Global is a good keyword because Brizy is also available as a cloud version. This is then basically Managed WordPress Hosting, where the Brizy page builder is already included.

Brizy itself is particularly affordable as a page builder and offers, in addition to the annual payment method, also a comparatively inexpensive lifetime license. The Brizy page builder thus automatically becomes an interesting solution if your budget is limited and the “big” page builders perhaps seem a bit too complicated for you. The free version is accordingly limited and offers only 24 elements in the page builder, about half as many as are available in the paid version. Icons, fonts, templates and much more have also been cut out. So consider the free version of Brizy Page-Builder really only as a kind of demo.


  • Many templates, icons and ready-to-use blocks
  • Cloud version for even easier use
  • Reasonable price and fair lifetime license


  • Free version heavily trimmed and more demo than useful alternative

7. Oxygen and Brakedance

Oxygen Builder Editor
Oxygen Builder Editor
  • Features: Drag-and-drop editor, animations and filters, columns and grids, header and footer customization.
  • Special: WP Bloat Eliminator
  • Price: From approx. 130 to 350 US dollars as a single purchase

I wouldn’t bet on Oxygen anymore, because the developer already sells the successor. So better take a look at Brakedance.

For me, Oxygen is an interesting page builder for WordPress, mainly because it has an entirely different focus than its competitors. This is not so obvious at first glance because at first, Oxygen offers the usual range of features. Drag-and-drop editor, easy editing of content, many possible elements that are already available as templates. However, if you take a closer look, you’ll notice that Oxygen was designed to be especially friendly for developers. Hardly any WordPress page builder can be customized and extended by experienced users, as well as it is the case with Oxygen.

Besides this fact, Oxygen has also been programmed very clean. It is fast, remains lightweight and makes few requests. Oxygen’s performance has been a good argument in favor of the page builder from the start, and little has changed in that regard. It also has a WP Bloat Eliminator to declutter WordPress, which is more familiar from common performance plugins. I like Oxygen, but would not recommend the page builder to beginners. However, if you already know a bit and would like to implement special things or even create your own addons to make your website even more individual, you should definitely take a closer look at Oxygen.


  • Absolute lightweight among the WordPress page builders
  • From the beginning, focus on clean code, little ballast and good performance
  • Oxygen is designed to be very developer-friendly and can thus be extended individually.


  • While not complex, it is still a bit more complicated than the common known page builders for WordPress.

8. Page Builder Sandwich

Page Builder Sandwich Editor
Page Builder Sandwich Editor
  • Features: Classic page builder with few but well-thought-out elements, icons, animations and embeds, but without many extras.
  • Special: Extremely simple and extremely fast
  • Price: From about $30 to $200 per year or as a lifetime license from about $90 to $600.

Whether the name is so well-chosen, we could argue about it for quite a long time, but at least it has a statement. Page-Builder Sandwich should mean nothing else than that the creation of a WordPress website is no more complicated than making a sandwich. Whereas I think there are also very elaborate sandwiches. But anyway, let’s best just forget about the developer’s metaphor because Page-Builder Sandwich has a few interesting points that are worth a closer look. The first thing that strikes me is the comparatively low price. But there’s more.

In fact, Page Builder Sandwich is basic in terms of operation. Even a bit easier and faster than most page builders I know. Not better, but simpler. You can drag and drop elements onto the page or choose from the predefined templates. There are no large pop-ups with settings, all blocks have minimal configuration options, which are, however, completely sufficient. If you would rather not build too complex websites, you’ll get your money’s worth with Page-Builder Sandwich. However, the possibilities remain limited.


  • Really elementary and easy to use page builder for WordPress
  • Few setting options, but the maximum overview in terms of ease of use


  • In its possibilities, Page Builder Sandwich remains far behind other WordPress page builders

9. SiteOrigin

SiteOrigin Editor
SiteOrigin Editor
  • Features: Page builder that appears less modern, but looks very performant and has most of the modules that other page builders have.
  • Special: None known
  • Price: From approx. 30 to 100 US dollars in an annual subscription, or as a license for one year from approx. 40 to 130 US dollars per year.

SiteOrigin has been around for a very long time and the page builder for WordPress has also found its fan base meanwhile. However, especially compared to newer page builders, it seems quite outdated and almost a bit boring. This is also noticeable in the operation, which seems quite conservative in places. But this is only the first impression because under the hood SiteOrigin is also a full-fledged and comprehensive page builder, with which almost everything is possible that can also be implemented with other tools of this kind.

Once you have made friends with the somewhat different way of operation, however, it usually runs smoothly. In addition, SiteOrigin is again a rather fast and performant page builder. Furthermore, It is interesting that SiteOrigin works both in the frontend and in the backend, where many newer page builders want to go purely to the frontend and are mainly present there. Even though SiteOrigin works with all WordPress themes, the developers also sell their themes on their website that are designed specifically for the page builder. I would advise you to try SiteOrigin first to see if you find the basic concept fascinating.

The standard version is available for free, only the premium version costs money, but also has a 60-day money-back guarantee.


  • Free basic version and also the premium variant is comparatively cheap to have


  • Looks very outdated and not very modern in comparison

10. Visual Composer

Visual Comporser Editor
Visual Composer Editor
  • Features: Drag-and-drop builder for content and entire websites, theme builder, more than 300 elements and over 200 templates, font manager, popup builder.
  • Special: Intended not only for content, but also specifically for entire websites
  • Price: Free of charge and starting at about $50 to $850 per year or for a single website via lifetime license for $150

The difference of Visual Composer compared to classic page builders, which take care of content building, is mainly that Visual Composer allows you to build entire websites. So, strictly speaking, page builders only concern the content of individual pages, while a site builder also wants to create entire websites. With Visual Composer for WordPress, it is possible to do what is usually only possible with website builders. With many elements, design templates and styling options, you simply click via drag-and-drop a new website together and keep as a basis still the solid foundation of WordPress. However, Visual Composer makes a lot of effort to offer a little more than the known.

Visual Composer also caters to all groups of users. Designers use it for quick and code-free designs, marketers create no-frills popups, landing pages and conversion optimized buttons. Of course, Visual Composer also works with WooCommerce and provides a larger API, mainly for developers and agencies. The themes can then be adapted and supplemented even more specifically via this. Moreover, Visual Composer brings the so-called Composer Hub, through which you can download additional elements and templates. This is all very extensive, impressive and really ideal if you often need new websites, landing pages or marketing elements. Nevertheless, Visual Composer does not differ in price from the usual WordPress page builders.

See also
Elementor WordPress Hosting Installation and Setup


  • Great to use and with the theme builder, you can easily build whole websites and landing pages
  • Very well-thought-out page builder or site builder, which leaves hardly any wishes unfulfilled and is regularly expanded


  • None known

11. WP Page Builder

WP Page Builder Editor
WP Page Builder Editor
  • Features: Page-Builder with numerous templates, elements, and design options that all seamlessly integrate.
  • Special: library for own templates and designs
  • Price: Free and from about $40 to $100 per year.

WP Page-Builder is also an exceedingly comprehensive page builder with a versatile drag-and-drop editor. With WP Page-Builder, you can easily click together exciting websites that skillfully stand out from the competition. Even nested designs or arrangements are no problem. Once created, you can also save your designs as a template to retrieve them the next time. This way you can create templates for articles, video posts, landing pages or download pages and select them directly from the library.

But WP Page-Builder, as a page builder, has of course also thought of those who are not so well versed or do not have the flair for coherent designs. That’s why there are ready-made content blocks that are simply dragged and dropped into the website. This way, you’ll be using the coherent templates in no time and then just need to subtly customize them to fit in with the rest of your WordPress blog. There’s nothing that doesn’t exist with WP Page-Builder. From video popups, to feature boxes, various carousels or forms, it really does have it all. Only the editor, I find a bit cluttered and less intuitive than other page builders for WordPress. The latter, by the way, you can try and test in a live demo before you buy.


  • Extensive editor with many possibilities and variations
  • Seamless integration of existing templates, which can be quickly and easily dragged onto the page
  • Custom templates allow you to create a library of typical designs you’ll need often


  • Editor, for all its functionality, feels a bit cluttered and less intuitive than other WordPress page builders

12. WPBakery

WPBakery Editor
WPBakery Editor
  • Features: More than 50 elements, countless addons, templates for quick use and frontend as well as backend editing.
  • Special: Operation seems slightly outdated
  • Price: Approx. 60 Euro as a single purchase

There was a time when WPBakery was already integrated into many WordPress premium themes, which is why it spread so rapidly. WPBakery is a rather conservative page builder, classic in the best sense of the word, that has good functionality. You should not expect WPBakery to meet the standards that brand new and modern page builders deliver. For that, as mentioned before, the plugin is just too classic. However, this classic way also has its advantages and remains a bit more reduced and for one or the other perhaps also better to use. Editing is done with WPBakery either directly in the frontend or in the backend.

The page builder works with any WordPress theme, has a clear structure, with easy to understand buttons, and is therefore so easy to use. WPBakery has more than fifty different elements for design and has received countless addons over time that integrate more. There’s a skin builder and library, a grid builder, and pre-made themes that you can easily adopt for your site.

Since WPBakery has been around for a very long time, the page builder also runs pretty smooth and stable. Unlike some modern variants, with all their gimmicks. The price is low and it is a single purchase, so no subscription. So it’s ideal if you don’t have a big budget but are still looking for a sophisticated page builder for WordPress.


  • Fair pricing model and therefore perfect for private blogs or smaller projects
  • Very long in development and therefore largely mature and correspondingly stable


  • Seems a bit outdated and therefore operates a bit differently than the newest and most modern page builders for WordPress

13. Gutenberg

Gutenberg Editor
Gutenberg Editor
  • Functions: Content and websites are created and organized with blocks, addons extend the page builder with more blocks and thus functions
  • Special: Native page builder from WordPress itself
  • Price: Free of charge

Since WordPress version 5.9 the block editor called Gutenberg is not only for content but also for websites. The so-called Full Site Editing (FSE) has entered and allows you to create your website completely based on Gutenberg if the respective theme supports Full Site Editing. The Block Editor itself also grants you exactly what was previously reserved for page builders for WordPress. Namely, a click together of content and elements, with different blocks. All effortless and just so that you can easily create very exciting pages. Websites that are then much more than text deserts with images in between.

Gutenberg is an integral part of WordPress and thus available completely free of charge. The block editor belongs to WordPress itself and is even extended by countless plugins again and again. However, the range of functions is also very limited by default, so that only further plugins are necessary to make Gutenberg a compelling page builder. I will introduce some of them here as well. The aforementioned Genesis Pro extends Gutenberg quite massively and even comes with ready-made layouts. But even by default, the Block Editor is already a kind of page builder because editing in WordPress nowadays simply takes place in a very modern way. The link above will take you to a live demo of Gutenberg.


  • The native page builder of WordPress works fast and easy as well as very performant
  • Many free and paid addons available that extend the functionality accordingly


  • Very limited in capabilities, so a Gutenberg addon is almost always necessary as a plugin if you want to create more than normal articles

14. Kadence Blocks

Greife auf die dynamischen Daten mit den Kadence Blocks zu.
Access dynamic data with Kadence Blocks.
  • Features: Kadence Blocks for Gutenberg, Kadence Theme, Templates and Design Library, WooCommerce Shop Kit and lots more.
  • Special: Already free of charge very extensively usable
  • Price: From approx. 60 to 200 US dollars per year

The advantage of the Gutenberg Editor is that it basically produces very clean, as well as performant code and is still implemented natively on WordPress. Unlike many page builders, by the way, which try to implement their own extensive frameworks, but then often suffer from performance and compatibility problems. Kadence Blocks adds new Gutenberg blocks, bringing with it more possibilities to create particularly exciting and also impressive websites that skillfully stand out from the competition. Furthermore, there is a lot more to consider with the Kadence Theme.

Kadence Blocks integrates more than 1,500 usable icons, layout templates and spacers for the most coherent spacing possible, typography control options, global styling and a lot more. The Pro version additionally brings a design library with templates, allows you to integrate your fonts and icons, allows scroll animations and much more.

There are also more than enough blocks, even in the free version. The Pro version then again brings extended split content, image overlays, grids and carousels, sliders, countdowns, dynamic content and more. In addition, Kadence Blocks attaches great importance to performance, which is why required CSS and JavaScript, for example, is only loaded when the corresponding block is in use.


  • Free version is already very extensive and already well usable for almost all types of websites
  • Pricing corresponds to the offered features
  • Kadence Blocks puts a lot of emphasis on performance


  • None known

15. GenerateBlocks

GenerateBlocks Raster
GenerateBlocks Grid
  • Features: More than 200 patterns, global styles, effects for easy embedding, a custom asset library.
  • Special: Especially powerful in combination with GeneratePress
  • Price: Free of charge and from about 40 to 100 US dollars a year

GenerateBlocks is, strictly speaking, the page builder of GeneratePress. The latter is a WordPress theme, which appears simple and customizable, and could thus earn a good reputation in the community around WordPress. So together with GenerateBlocks, GeneratePress gets a “block-based theme builder”, as the developers call it. The advantage of this combination is obvious. When theme and page builder work hand in hand, not only is everything compatible with each other in the best possible way, but the possibilities are also entirely different. Many other developers have long understood this and now also use their themes to make their page builders even more powerful or simply integrate them deeper into the WordPress theme.

In the case of GenerateBlocks, there are a few performant and lightweight WordPress blocks that effectively extend existing possibilities once again. With containers, grids, buttons or various icons. GenerateBlocks is free, but also offers an extended Pro version. Here, global styles, patterns, effects, animations as well as an own asset library and much more are integrated. GenerateBlocks is especially powerful in combination with GeneratePress. However, the plugin works a bit differently with blocks and is more integrated with WordPress standards than classic page builders are. The best thing is to just try GenerateBlocks and gain some experience of your own. This is especially recommended because the basic version is free and worth a look.


  • Perfect if you already use GeneratePress and want to extend or combine it with GenerateBlocks
  • Adds new blocks that allow much more in WordPress than the standard blocks from Gutenberg
  • Pro version is not mandatory


  • Works also without GeneratePress, but then it seems less intensive and full-featured

16. Genesis Pro

Genesis Blocks Editor
Genesis Blocks Editor
  • Features: New blocks for Gutenberg, ready-made layouts and sections for quick design, framework and themes.
  • Special: All in One Package
  • Price: Free or from $360 per year.

Genesis Pro makes content creation easier for you thanks to plenty of handy Gutenberg blocks. So, it relies on WordPress and its functionalities, which inevitably means that Genesis Pro is particularly fast. It integrates much less of its own technology, but optimizes the means of WordPress itself. This is already a big difference to many other page builders, which program completely own, but often rather slow extensions. Genesis Pro works as a plugin with any theme, but is ideally operated with the Genesis Framework from the same developer. By the way, the membership is also valid for all other themes Genesis offers. So you get an all-in-one package.

With Genesis Pro you get new possibilities for the design of your content. For this, you can create sections and also layouts. Sections are basically several blocks at once, which have been saved accordingly and can thus be easily reused. Layouts, on the other hand, contain multiple sections to create an entire website. Genesis Pro has some of these already built in, and they can also be customized or created from scratch.

For example, if you need a landing page or a pricing table, you’ll find ready-made samples that can be customized with just a few clicks. Since Genesis Pro includes more than just the page builder, it’s best to check out the website to get a more detailed impression of the features.


  • Includes new blocks for Gutenberg, the Genesis Framework, and all other Genesis themes
  • No limits on the number of websites and excellent support for questions or problems
  • Relies on WordPress features and is therefore particularly fast and efficient


  • None known

What is a WordPress page builder?

The structure of a page builder
The structure of a page builder

A page builder allows is you to design your website completely freely within WordPress. Long before Gutenberg tried something very similar with blocks, page builders have already allowed you to add grids, tables, buttons and much more, to your website with just one click. Drag-and-drop, to be exact, page builders allow you to simply drag and drop all the elements you want onto the page to place them there.

So, a WordPress page builder is a drag-and-drop editor that is meant to allow for particularly elaborate designs. The whole thing is reminiscent of website builders, only in the case of the page builder it is just integrated directly into WordPress. This is usually done via a plugin, rarely via an extensive theme.

WordPress themes are also a good keyword because page builders usually do not replace the WordPress theme, but rather work together with the same. So page builders tend to focus on content when it comes to design, although most now allow for very extensive designs for the actual website.

You see, page builders have almost completely taken over the layout and content design on WordPress. WordPress tries to do something similar with the Gutenberg Editor and since WordPress 5.9 also through Full Site Editing (FSE). The only difference is that WordPress themes have to support Full Site Editing first, but page builders work on any WordPress blog.

Who needs a page builder for WordPress?

Start your wireframes directly in the page builder.
Start your wireframes directly in the page builder.

Clearly those who don’t know enough about the technology behind WordPress. But also those for whom efficiency is simply what matters. For example, it no longer makes much sense for agencies to program an elaborate WordPress theme for their customers. It makes more sense to rely on a page builder from the beginning and only slightly adapt or expand the theme for this and outsource special functions in plugins.

Page builders primarily have the advantage that all design measures are carried out visually. A button is dragged and dropped from the editor directly onto the page and then actually appears there. The text is adjusted with a click and the color can be changed and a shadow can be set via the options. All this takes a maximum of ten seconds. While beginners without page builder would not even know how to add a button and professionals know it, but just need working time, which the page builder saves.

So basically, everyone benefits from a WordPress page builder. The bloggers who want to offer their readers more than standard articles with text blocks. The agencies that want to create elaborate designs for their customers, which can be easily adapted or changed afterwards. For large portals that want to add variety to their content by adding video pop-ups or integrating animations to load certain passages to enable storytelling within posts. For simply anyone who wants to save the time and effort of making small design changes.

What is the best WordPress page builder?

Best Page Builder: Elementor vs Gutenberg
Best Page Builder: Elementor vs Gutenberg

There is no way to answer this question. That’s because almost all modern WordPress page builders have more or less the same features. There is one or the other elaborate feature, which is the unique selling point for some of them, but there are usually no gigantic differences anymore. So how to choose the best WordPress page builder?

For me, the answer to this question is always related to how exactly you use WordPress. Is the WordPress Block Editor already enough for you? Then plugins that add more blocks are always better than a comprehensive page builder. On the other hand, are you looking for an all-inclusive way to design your website? In this case, make sure that the page builder also offers many templates and designs.

Otherwise, Elementor is always the page builder of choice. It offers the necessary features and stability. The choice of pre-built designs is endless, and so are the extensions.

Page builder expert

As an online marketing expert with many years of experience, I have managed a variety of projects, always working closely with WordPress. As a result, I’m very familiar with the capabilities and limitations of this content management system.

More recently, I have specialized in WordPress page builders and have gained a profound understanding of the various options and approaches available. My many years of practice in online marketing allow me to consider not only the technical aspects, but also the marketing-related aspects when choosing the best page builder. This way, my recommendations can be both technically sound and strategically thought-out.


A WordPress page builder is a plugin that provides users with a user-friendly way to create and design web pages without having to write code. This is especially useful for people without technical knowledge or experience in web design.

With a page builder, you can use drag-and-drop techniques to drag and drop elements such as text fields, images, buttons, forms, and many others onto your page. Most page builders also offer a variety of templates that can serve as a starting point for your pages.

Some of the most popular WordPress page builders include Elementor, Beaver Builder, Divi, and WPBakery Page Builder. Each of these builders has its own special features and benefits, but they all aim to simplify the creation and design of WordPress pages.

The most popular WordPress page builders 2024 are Elementor, Divi, and Beaver Builder. These tools offer a wide range of features, including an intuitive drag-and-drop interface, pre-built templates, and high customizability.

Elementor is known for its user-friendly interface and large number of available widgets and templates. Beaver Builder offers a stable and reliable interface that is especially popular with developers. Divi by Elegant Themes is known for its wide range of design options and its ability to share global elements across multiple pages.

Choosing the right WordPress page builder depends a lot on your specific needs and goals. Here are some factors you should consider when making your decision:

  1. Usability: A good page builder should have an intuitive interface and be easy to learn. This is especially important if you have no experience with web design or programming.
  2. Customizability: Check how customizable the page builder is. Some page builders offer a wide range of widgets and modules that you can add to your pages. Others may have less choice, but offer more customization options for each element.
  3. Compatibility: Not all page builders are compatible with all WordPress themes and plugins. Make sure the page builder you choose is compatible with the other tools you plan to use on your site.
  4. Price: most page builders have both free and premium versions. Check what features are included in the free version, and if the additional features of the premium version are worth the price.
  5. Support and Updates: Good customer service and regular updates are important to ensure that the page builder will continue to work reliably in the future. Check if the provider delivers regular updates and if it is easy to get support when you need it.
  6. Responsiveness: make sure that the page builder supports responsive designs so that your website looks good on all devices.
  7. Ratings and Reputation: Finally, you should also look at the ratings and reputation of the page builder. A page builder with many positive reviews and a strong community is usually a safe choice.

Remember that the “best” page builder is the one that best suits your particular needs. What is perfect for one person may not be the best choice for another.

Test and try WordPress page builder

This leads me straight to my conclusion. In the end, you have to get along with the page builder in question. If the interface doesn’t appeal to you, seems too complicated, requires too many clicks, or something else is wrong, then it’s not the right page builder for you and your WordPress website. Keep looking, there’s plenty to choose from.

Fortunately, almost all WordPress page builders offer a fair money-back guarantee. So you can test, try and extensively review most plugins in advance before making your final decision. After all, it often ends up being a permanent decision that requires annual fees and should be chosen wisely accordingly.

I still like Elementor the best. Mainly because it is consistently developed and works fast and catchy. But as I said, it’s a matter of taste in the end. You have to find the WordPress page builder that suits you and the way you work.

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